The document sent by a label or commissionerThe person at the record label or management company respons... to directors before they write their treatments. It outlines what the artist needs, the song’s vibe, budget, timeline, and any mandatory elements.
A good briefThe document sent by a label or commissioner to directors be... gives directors enough creative context to pitch intelligently. A vague briefThe document sent by a label or commissioner to directors be... leads to off-target treatments. The briefThe document sent by a label or commissioner to directors be... is the starting gun for the whole creative process.
Brief in the real world
In a Shots Magazine interview, a commissionerThe person at the record label or management company respons... from a major UK label described spending significant time on every briefThe document sent by a label or commissioner to directors be... because: if a directorThe creative lead of the music video. They develop the conce... is going to spend their time, for free, putting together an idea, we want them to feel that we have also put the hours in. A thorough briefThe document sent by a label or commissioner to directors be... reduces the volume of off-target treatments and protects directors’ unpaid labour.
Related terms
TreatmentA document a director puts together to pitch their creative ..., CommissionerThe person at the record label or management company respons..., Commissioning budgetThe total amount of money allocated by the label or artist t..., Pitch processThe process by which multiple directors respond to a commiss..., Production scheduleA master document that maps out every stage of the productio...