The person at the record label or management company responsible for overseeing the music video, from briefing directors to approving the final edit.
The commissionerThe person at the record label or management company respons... is the director’s main point of contact on the label side. They manage budgets, timelines, creative feedback, and approvals. They are the ones who decide which treatmentA document a director puts together to pitch their creative ... wins the briefThe document sent by a label or commissioner to directors be....
Commissioner in the real world
In 2019, a lobby group called We Direct Music Videos, co-founded by Dan Kwan of directing duo DANIELS, published formal guidelines calling for greater transparency in the commissioning process. The campaign highlighted that directors pitch treatments for free with no guarantee of being paid, and that better-written briefs from commissioners would reduce the volume of wasted creative work across the industry.
Related terms
DirectorThe creative lead of the music video. They develop the conce..., BriefThe document sent by a label or commissioner to directors be..., Commissioning budgetThe total amount of money allocated by the label or artist t..., TreatmentA document a director puts together to pitch their creative ..., Pitch processThe process by which multiple directors respond to a commiss...