A document a directorThe creative lead of the music video. They develop the conce... puts together to pitch their creative vision for a music video. It outlines the concept, visual style, references, and approach.
The treatmentA document a director puts together to pitch their creative ... is usually the first thing a label or artist sees from a directorThe creative lead of the music video. They develop the conce.... It needs to sell the idea visually, and most treatments include mood boards, reference images, and descriptive language to paint a picture of what the finished video could look like.
Treatment in the real world
When Spike Jonze pitched his treatmentA document a director puts together to pitch their creative ... for Fatboy Slim’s Weapon of Choice (2001), his concept was deceptively simple: Christopher Walken alone in a Marriott hotel, dancing. The treatmentA document a director puts together to pitch their creative ... reportedly described the idea as coming from the mundane, numbing quality of business travel. The label took a chance on it. The resulting video won the Grammy for Best Music Video in 2002.
Related terms
BriefThe document sent by a label or commissioner to directors be..., Mood boardA collection of visual references, images, colour palettes, ..., StoryboardA series of sketched panels showing the key shots or scenes ..., DirectorThe creative lead of the music video. They develop the conce..., CommissionerThe person at the record label or management company respons..., Pitch processThe process by which multiple directors respond to a commiss...