Short for promotional video. The industry term for a music video. It is an older term but still widely used within labels and production companies even as music video became the consumer-facing label.
You will hear promoShort for promotional video. The industry term for a music v... constantly in label and production companyA company that produces music videos, employing or represent... conversations. It is the same thing as a music video, just more industry shorthand. It originated when videos were primarily made as promotional material for TV channels like MTV.
Promo in the real world
Queen’s Bohemian Rhapsody (1975) was referred to internally as a promoShort for promotional video. The industry term for a music v... film, not a music video, because that was the industry language of the time. The clip was created specifically as a device to promote the single without requiring the band to appear live on television shows. The term promoShort for promotional video. The industry term for a music v... accurately described its function even before the format had a name.
Related terms
CommissionerThe person at the record label or management company respons..., VEVOA music video hosting and distribution platform co-owned by ..., World premiereThe first official public release of a music video, the mome..., Behind the scenes (BTS)Footage or content filmed during production that shows the p..., TreatmentA document a director puts together to pitch their creative ...