Live video

A recorded live performance, from a concert, festival, or staged live session, released as a video for a song.

Live videos capture energy and authenticity. They range from a polished multi-camera concert shoot to a one-take acoustic session in a studio.

Live video in the real world

Adele’s performance of Someone Like You at the 2011 BRIT Awards was filmed as a multi-camera live video and released officially. It helped the track return to number one in the UK, demonstrating that a strong live performance video can function as a commercial release strategy in its own right.

Related terms

Performance video, Playback, Coverage, B-roll, Multi-camera

Published on

Posted by

Categories:

Tagged: