The person responsible for the artist’s clothing, accessories, and overall look in the video.
Styling has a massive impact on how an artist is perceived. The stylistThe person responsible for the artist’s clothing, accessorie… collaborates with the directorThe creative lead of the music video. They develop the conce… and art directorThe creative lead of the music video. They develop the conce… to ensure the costumes fit the concept and reinforce the artist’s visual identity.
Stylist in the real world
Lady Gaga’s Telephone (2010), directed by Jonas Akerlund, featured over a dozen costume changes in a single video. StylistThe person responsible for the artist’s clothing, accessorie… Nicola Formichetti dressed Gaga in outfits constructed from police tape, sunglasses made from lit cigarettes, and a custom prison uniform. The styling was as discussed as the concept itself and established Gaga’s visual identity at a pivotal point in her career.
Related terms
Art directionThe creative process of designing and overseeing all the vis…, CastingThe process of selecting actors, models, or featured perform…, DirectorThe creative lead of the music video. They develop the conce…, Mood boardA collection of visual references, images, colour palettes, …, TreatmentA document a director puts together to pitch their creative …