The person who handles the logistics and finances of the production: budgets, crew bookings, location permits, scheduling, and making sure everything actually happens.
The directorThe creative lead of the music video. They develop the conce... creates; the producerThe person who handles the logistics and finances of the pro... makes it possible. A good producerThe person who handles the logistics and finances of the pro... protects the creative vision by managing practical constraints so the directorThe creative lead of the music video. They develop the conce... can focus on the work. Without a solid producerThe person who handles the logistics and finances of the pro..., even great ideas fall apart on shoot day.
Producer in the real world
On OK Go’s Here It Goes Again (2006), there was effectively no producerThe person who handles the logistics and finances of the pro.... The band hid the video from their label and manager entirely, bought eight treadmills through a deal their director’s husband arranged, and shot in her Florida home. When the label did eventually find out, they were furious. The video went on to win a Grammy. It remains one of the strongest arguments for what happens when the absence of a conventional production structure leads to something genuinely original.
Related terms
DirectorThe creative lead of the music video. They develop the conce..., Production scheduleA master document that maps out every stage of the productio..., Commissioning budgetThe total amount of money allocated by the label or artist t..., Call sheetA document sent to the cast and crew before each shoot day, ..., Assistant Director (AD)The person who manages the logistics of the shoot day: keepi...