The person who manages the logistics of the shoot day: keeping everything on schedule, organising the crew, and communicating the director’s needs to the wider team.
The AD is essentially the shot-by-shot project manager on set. They run the floor while the directorThe creative lead of the music video. They develop the conce... focuses on the creative work. They call action, manage timing, and make sure the day does not fall behind.
Assistant Director (AD) in the real world
On a high-concept shoot like Beyonce’s Lemonade (2016), directed across multiple visual episodes by directors including Kahlil Joseph and Jonas Akerlund, the AD’s role became critical in coordinating multiple locations, dozens of extras in period costume, livestock, and elaborate practical set dressing across a tight shooting window in Louisiana.
Related terms
Shot listA detailed, practical list of every shot the director plans ..., Call sheetA document sent to the cast and crew before each shoot day, ..., SetupA specific camera and lighting configuration for a particula..., DirectorThe creative lead of the music video. They develop the conce..., ProducerThe person who handles the logistics and finances of the pro...