A music video hosting and distribution platform co-owned by major labels, designed to host official music videos with monetisation and analytics infrastructure.
VEVOA music video hosting and distribution platform co-owned by … channels on YouTube are the official home of most major label music videos. Videos uploaded to VEVOA music video hosting and distribution platform co-owned by … carry better monetisation terms for labels and artists than videos on standard YouTube channels.
VEVO in the real world
YouTube’s most-viewed video of all time, Luis Fonsi’s Despacito (2017, featuring Daddy Yankee), was hosted on a VEVOA music video hosting and distribution platform co-owned by … channel and surpassed five billion views within a year of release. VEVO’s infrastructure tracked, monetised, and distributed royalties on every one of those views. For rights holders, the difference between a VEVOA music video hosting and distribution platform co-owned by … upload and a standard YouTube upload is significant in terms of revenue per view.
Related terms
World premiereThe first official public release of a music video, the mome…, ExclusiveAn agreement where a music video is made available on one pl…, ISRCInternational Standard Recording Code. A unique 12-character…, PromoShort for promotional video. The industry term for a music v…, CommissionerThe person at the record label or management company respons…