New Design: Ink Blink Mass E-mail Layout

Posted on Apr 16, 2008 in Design Work, E-Mail Newsletter Design, Portfolio

No-ink is a Welsh based company that specializes in an online magazine type format that is delivered via e-mail to both Men and Women and is aimed at basically selling stuff to people.  What they initially had was a very un-attractive, template looking e-mail that when people saw it they just ignored it.

Chris Maguire got involved and put together a brand new template for them so that as soon as someone received the e-mail they would be wowed by it.  This new design was clean and simple and had much more focus on the niceties of design ensuring that everyone that came in to contact with these Ink Blinks wanted to read the one that would follow the next day.

This design has helped No Ink to increase their readership and to retain their existing readership due to each mail-out looking unique and not boring in any way shape or form.